01 Apr 2025
Nadia Scurria
Marketing
Selling a car can be an exciting but sometimes unpredictable journey. The time it takes to sell a car depends on various factors, including its condition, the quality of your listing imagery, pricing, market demand, and the sales channel you choose.
Understanding these elements can help you streamline the process and maximise your chances of a quick sale.
The condition of your vehicle plays a significant role in how fast it sells. A car that’s well-maintained, clean, and in excellent working order will naturally attract more interest than one that requires extensive repairs or shows signs of neglect. Before listing your car, it’s worth considering a professional detail and addressing minor issues like scratches or interior blemishes. Buyers are more likely to act quickly when they see a car that’s ready to go with minimal effort required on their part.
Imagery is another critical component. High-quality photos can make or break your listing. Clear, well-lit images showcasing the car from multiple angles—including the interior, exterior, and any special features—can capture a buyer’s attention and make your vehicle stand out. Avoid cluttered backgrounds and ensure your car is clean and polished for the photoshoot. Adding a short video walk-around can further enhance your listing and build buyer confidence.
Pricing is often the decisive factor for potential buyers. Setting a competitive price requires research and realism. Start by comparing your car’s make, model, year, and condition with similar listings in your area. Pricing too high may deter buyers, while pricing too low might raise suspicions or leave money on the table. Be prepared to adjust your price based on market feedback, especially if you’re not receiving much interest initially.
Market demand can also influence how long it takes to sell your car. Factors like the season, location, and popularity of your car’s make and model all come into play. For example, convertibles tend to sell faster in summer, while four-wheel drives might move more quickly in regions with rugged terrain. Keeping an eye on market trends and timing your sale strategically can give you an edge.
Finally, how you choose to sell your car has a significant impact. Selling privately through online platforms like 1Wheel often allows for greater control over the process and the potential to achieve a higher sale price. However, it may take longer than trading in at a dealership, which offers convenience and speed but typically results in a lower offer. Each method has its pros and cons, so it’s important to consider your priorities—whether it’s time, convenience, or maximising your return.
Ultimately, selling a car requires a thoughtful approach and a bit of patience. By presenting your vehicle in the best possible light, pricing it competitively, and choosing the right sales method, you can significantly reduce the time it takes to find the right buyer. Every sale is unique, but with careful planning, you’ll be handing over the keys in no time.
Written by Nadia Scurria
Nadia is a motorsport and automotive enthusiast with a passion for storytelling and a career built around media, events, and marketing.
She’s worked behind the scenes of global motorsport events like MotoGP and Formula 1, bringing her creativity and communication expertise to every project while sharing her love for all things automotive.